Roboguru
SD
SMP
SMA
UTBK/SNBT

UTBK/SNBT Bahasa Inggris: Pertanyaan, Jawaban, Latihan Soal & Pembahasan

Urutkan

Fifa H

07 Februari 2022 13:04

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment-people who need the commodity in question. Second, there is the program target-people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product. These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target-and only members of the program target-to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade's advances in information technology, direct sell ing of consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. It can be inferred from the passage that which of the following is true for most consumer-goods markets? (A) The program audience is smaller than the market segment. (B) The program audience and the market segment are usually identical. (C) The market segment and the program target are usually identical. (D) The program target is larger than the market segment. (E) The program target and the program audience are not usually identical

1

1

Jawaban terverifikasi

Matahari M

07 Februari 2022 13:04

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment-people who need the commodity in question. Second, there is the program target-people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product. These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target-and only members of the program target-to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade's advances in information technology, direct sell ing of consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph? (A) The market segment and program target are identical. (B) Mass marketing is the only feasible way of advertising such products. (C) The marketing program cannot be directed specifically to the program target. (D) More customers would be needed to justify the expense of direct selling. (E) The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.

2

1

Jawaban terverifikasi

Melati M

07 Februari 2022 13:04

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment-people who need the commodity in question. Second, there is the program target-people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product. These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target-and only members of the program target-to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade's advances in information technology, direct sell ing of consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. The author mentions "trousers" (paragraph 1) most likely in order to ... (A) make a comparison between the program target and the program audience (B) emphasize the similarities between the market segment and the program target (C) provide an example of the way three groups of consumers are affected by a marketing program (D) clarify the distinction between the market segment and the program target (E) introduce the concept of the program audience

1

1

Jawaban terverifikasi

Mawar M

07 Februari 2022 13:04

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment-people who need the commodity in question. Second, there is the program target-people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience-all people who are actually exposed to the marketing program without regard to whether they need or want the product. These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target-and only members of the program target-to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade's advances in information technology, direct sell ing of consumer goods is rare, and mass marketing-a marketing approach that aims at a wide audience-remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. The passage suggests which of the following about highly specialized trade media? (A) They should be used only when direct selling is not economically feasible. (B) They can be used to exclude from the program audience people who are not part of the program target. (C) They are used only for very expensive products. (D) They are rarely used in the implementation of marketing programs for industrial products. (E) They are used only when direct selling has not reached the appropriate market segment

1

1

Jawaban terverifikasi

Matahari M

07 Februari 2022 12:48

The Megatherium is an extinct type of giant ground sloth that lived from two million to perhaps 4,400 years ago. While medium-sized sloths continue to live in arborous habitats in Centtal and South America, the grounddwelling Megatherium lived in parts of North and South America. These animals were as big as elephants and had huge claws on their feet. Evidence suggests three theories that may have contributed to the giant sloth's extinction, which occurred at about the same time as humans arrived on the continent. The first theory pertaining to the extinction of the giant ground sloth connects its disappearance with the arrival of humans. The most plausible explanation for this simultaneous action is that humans hunted the giant ground sloth to its extinction. Early humans hunted animals for a variety of reasons, but food and clothing were among the most important. They could eat the animals that they killed and then fashion the skins into clothing. Humans may also have killed animals as perceived threats, even if they were not valuable as a source of food or clothing. Scientists using radiocarbon to date giant sloth fossils from Cuba and Hispaniola recently found that the last record of a giant ground sloth coincided with the arrival of humans about 4,400 years ago. The evidence found in favor of the human hunting hypothesis contrasts with a second theory that climate change was the primary reason for the giant ground sloth's extinction. Some scientists think that the giant ground sloth was not able to adapt to the climate changes that followed the last Ice Age, which ended about 10,000 years ago. At the onset of the Ice Age, the Earth's temperature dropped, and ice sheets and glaciers expanded. These changes would have affected the giant ground sloth's eating habits, and evidence has been found to prove that the last surviving giant ground sloths had drastically different eating habits than their immediate predecessors. A third theory has looked at the possibility of a hyper disease leading to the giant ground sloth's extinction. This theory maintains that the giant ground sloth was particularly vulnerable to disease because of its large body size and small population. One suggestion is that the domestic dogs that humans brought with them transmitted pathogens to the giant ground sloth population. Critics of this theory state that it cannot account for several major extinction events that occurred before humans and domestic dogs migrated together. In Australia, for example, domesticated dogs did not arrive until 35,000 years after humans lived on the continent and 30,000 years after the giant ground sloth was believed to be extinct there. Which of the following statements would best conclude the ideas presented in this passage? (A) Scientists will never be able to know for sure what happened to the giant ground sloth, so they should focus their efforts elsewhere. (B) It is certain that humans contributed to giant ground sloth extinction, but scientists do not yet know in what way. (C) None of the theories presented completely explains the disappearance of the giant ground sloth, but each has a certain element of viability. (D) Humans will one day be in danger of extinction, so they should learn what they can from the case of the giant ground sloth. (E) If each of the three incomplete theories were combined into one theory, then the giant ground sloth extinction would be completely explained

1

1

Jawaban terverifikasi

Melati M

07 Februari 2022 12:48

The Megatherium is an extinct type of giant ground sloth that lived from two million to perhaps 4,400 years ago. While medium-sized sloths continue to live in arborous habitats in Centtal and South America, the grounddwelling Megatherium lived in parts of North and South America. These animals were as big as elephants and had huge claws on their feet. Evidence suggests three theories that may have contributed to the giant sloth's extinction, which occurred at about the same time as humans arrived on the continent. The first theory pertaining to the extinction of the giant ground sloth connects its disappearance with the arrival of humans. The most plausible explanation for this simultaneous action is that humans hunted the giant ground sloth to its extinction. Early humans hunted animals for a variety of reasons, but food and clothing were among the most important. They could eat the animals that they killed and then fashion the skins into clothing. Humans may also have killed animals as perceived threats, even if they were not valuable as a source of food or clothing. Scientists using radiocarbon to date giant sloth fossils from Cuba and Hispaniola recently found that the last record of a giant ground sloth coincided with the arrival of humans about 4,400 years ago. The evidence found in favor of the human hunting hypothesis contrasts with a second theory that climate change was the primary reason for the giant ground sloth's extinction. Some scientists think that the giant ground sloth was not able to adapt to the climate changes that followed the last Ice Age, which ended about 10,000 years ago. At the onset of the Ice Age, the Earth's temperature dropped, and ice sheets and glaciers expanded. These changes would have affected the giant ground sloth's eating habits, and evidence has been found to prove that the last surviving giant ground sloths had drastically different eating habits than their immediate predecessors. A third theory has looked at the possibility of a hyper disease leading to the giant ground sloth's extinction. This theory maintains that the giant ground sloth was particularly vulnerable to disease because of its large body size and small population. One suggestion is that the domestic dogs that humans brought with them transmitted pathogens to the giant ground sloth population. Critics of this theory state that it cannot account for several major extinction events that occurred before humans and domestic dogs migrated together. In Australia, for example, domesticated dogs did not arrive until 35,000 years after humans lived on the continent and 30,000 years after the giant ground sloth was believed to be extinct there. The overall ton e of this passage can best be described as ... (A) highly critical and unwilling to acknowledge alternate views (B) informative and research-based (C) amusing and slightly humorous (D) skeptical but willing to compromise (E) shocking and disturbing

1

1

Jawaban terverifikasi

Mawar M

07 Februari 2022 12:48

The Megatherium is an extinct type of giant ground sloth that lived from two million to perhaps 4,400 years ago. While medium-sized sloths continue to live in arborous habitats in Centtal and South America, the grounddwelling Megatherium lived in parts of North and South America. These animals were as big as elephants and had huge claws on their feet. Evidence suggests three theories that may have contributed to the giant sloth's extinction, which occurred at about the same time as humans arrived on the continent. The first theory pertaining to the extinction of the giant ground sloth connects its disappearance with the arrival of humans. The most plausible explanation for this simultaneous action is that humans hunted the giant ground sloth to its extinction. Early humans hunted animals for a variety of reasons, but food and clothing were among the most important. They could eat the animals that they killed and then fashion the skins into clothing. Humans may also have killed animals as perceived threats, even if they were not valuable as a source of food or clothing. Scientists using radiocarbon to date giant sloth fossils from Cuba and Hispaniola recently found that the last record of a giant ground sloth coincided with the arrival of humans about 4,400 years ago. The evidence found in favor of the human hunting hypothesis contrasts with a second theory that climate change was the primary reason for the giant ground sloth's extinction. Some scientists think that the giant ground sloth was not able to adapt to the climate changes that followed the last Ice Age, which ended about 10,000 years ago. At the onset of the Ice Age, the Earth's temperature dropped, and ice sheets and glaciers expanded. These changes would have affected the giant ground sloth's eating habits, and evidence has been found to prove that the last surviving giant ground sloths had drastically different eating habits than their immediate predecessors. A third theory has looked at the possibility of a hyper disease leading to the giant ground sloth's extinction. This theory maintains that the giant ground sloth was particularly vulnerable to disease because of its large body size and small population. One suggestion is that the domestic dogs that humans brought with them transmitted pathogens to the giant ground sloth population. Critics of this theory state that it cannot account for several major extinction events that occurred before humans and domestic dogs migrated together. In Australia, for example, domesticated dogs did not arrive until 35,000 years after humans lived on the continent and 30,000 years after the giant ground sloth was believed to be extinct there. According to passage, the best evidence supporting the human hunting hypothesis is that ... (A) humans used giant ground sloth skins for clothing (B) humans relied on a diet of giant ground sloth meat (C) giant ground sloth bones have been found near human cooking utensils (D) the last giant ground sloth fossils found coincide with the arrival of humans (E) humans and dogs hunted together when they migrated into ground sloth habitats

2

1

Jawaban terverifikasi

Mawar M

04 Februari 2022 03:50

Nowadays, internet has spread widely in Indonesia. Internet is so easy to access. But, talking about internet there will be advantages and disadvantages of the internet. There are so many advantages by using internet, for example we can find any kinds of information that we need. For students, internet is very useful to help them learn some lessons. All internet users can also communicate with others from around the world using social media, like Facebook, Twitter, e-mail, etc. Internet also really help us to do our work. But, on the other hand, internet also has disadvantages that might be harm us. There are so many criminal cases occur today due to the internet. For example, cases of sexual harassment are inspired by p o r n videos that easily downloaded. Fraud case in the world of online trading, online gambling and the spread of provocative news that does not fit with the facts, and many more crimes caused by internet. However, the good or bad of the internet is depends on ourselves. Do we want to use it in bad way or good way? If we use internet wisely, then we can take only the advantages of the internet and vice versa. What is the second paragraph mainly about? A. Criminal cases that occur from internet. B. Sexual harassment that caused by watching p o r n video. C. Spreading provocative by internet. D. The bad side of internet E. Financial trading in the internet.

1

1

Jawaban terverifikasi

Matahari M

04 Februari 2022 03:41

Most people would agree with the definition of good health as being a state where you are free from sickness. Despite this, there are many different opinions about how a person can actually have good health. People used to only think of their health when they were sick. But these days more and more people are taking measures to make sure that they do not get sick in the first place. In this article I will describe a few of the most common things that you can do to stay healthy. One of the best things you can do for your body is exercise. But how much is enough? Not everyone agrees on exactly how much people should exercise each day. Some people think that doing simple things like cleaning the house are helpful. Other people do heavy exercise everyday such as running or swimming. One thing experts do agree on is that any kind of exercise is good for you. Along with exercise, having a healthy diet can help promote good health. Foods like vegetables and fruits should be eaten several times each day. It is also important to eat foods high in fiber such as beans, grains, fruit and vegetables. Fiber helps your body to digest the food you eat. It also helps your body in other ways such as decreasing the chance of getting some cancers, heart disease and diabetes. Avoiding foods with a lot of sugar, salt and fat is a good idea. In today's modern world, we all have some level of stress in our lives. Different things cause stress for different people. Money problems, work and relationships with other people can all cause stress. Instead of trying to remove stress, people need to be aware of what causes them and find ways to reduce the impact that stress has on their lives. There are several ways to fight against stress in your life. Exercise and sports are a great way to reduce stress. Other activities like T a i Chi, yoga or taking a walk also help reduce stress. Changing the way you think can also reduce stress. Try living for now, and do not worry about the future. What topic does the paragraph following the passage most likely discuss? (A) how to educate people about stress (B) kinds of sports to reduce stress (C) eating healthy foods to avoid stress (D) how peaceful mind helps relieve stress (E) different types and levels of stress

5

2

Jawaban terverifikasi

Melati M

04 Februari 2022 03:41

Most people would agree with the definition of good health as being a state where you are free from sickness. Despite this, there are many different opinions about how a person can actually have good health. People used to only think of their health when they were sick. But these days more and more people are taking measures to make sure that they do not get sick in the first place. In this article I will describe a few of the most common things that you can do to stay healthy. One of the best things you can do for your body is exercise. But how much is enough? Not everyone agrees on exactly how much people should exercise each day. Some people think that doing simple things like cleaning the house are helpful. Other people do heavy exercise everyday such as running or swimming. One thing experts do agree on is that any kind of exercise is good for you. Along with exercise, having a healthy diet can help promote good health. Foods like vegetables and fruits should be eaten several times each day. It is also important to eat foods high in fiber such as beans, grains, fruit and vegetables. Fiber helps your body to digest the food you eat. It also helps your body in other ways such as decreasing the chance of getting some cancers, heart disease and diabetes. Avoiding foods with a lot of sugar, salt and fat is a good idea. In today's modem world, we all have some level of stress in our lives. Different things cause stress for different people. Money problems, work and relationships with other people can all cause stress. Instead of trying to remove stress, people need to be aware of what causes them and find ways to reduce the impact that stress has on their lives. There are several ways to fight against stress in your life. Exercise and sports are a great way to reduce stress. Other activities like T a i Chi, yoga or taking a walk also help reduce stress. Changing the way you think can also reduce stress. Try living for now, and do not worry about the future. The author's attitude regarding good health in the passage is .... (A) pessimistic (B) assertive (C) objective (D) responsive (E) reactive

1

1

Jawaban terverifikasi
1394041
Ruangguru

RUANGGURU HQ

Jl. Dr. Saharjo No.161, Manggarai Selatan, Tebet, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12860

Coba GRATIS Aplikasi Roboguru

Download di Google Play

Coba GRATIS Aplikasi Ruangguru

Download di Google PlayDownload di AppstoreDownload di App Gallery

Produk Ruangguru

Produk Lainnya

Bantuan & Panduan

Hubungi Kami

Ruangguru WhatsApp

+62 815-7441-0000

Email info@ruangguru.com

[email protected]

Contact 02130930000

02130930000

Ikuti Kami

©2026 Ruangguru. All Rights Reserved PT. Ruang Raya Indonesia