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Question 49-52 are based on the following passage. 


   In 1980, Michael Porter released the seminal book Competitive Strategy Techniques for Analysing Industries and Competitors, which shared his work on techniques that businesses can use to achieve and maintain dominance in their respective markets. According to Porter, an engineer who later became an economist, differentiation, cost leadership, and market segmentation are the foremost generic strategies for dominating the market. Strategic scope and strategic strength are two additional variables to the equation and help define the terms under which the three previous conditions are to be analyzed. Porter contends that scope is considered a "demand-side" variable that illustrates the size and makeup of the desired market. On the other hand, strategic strength is deemed a "supply-tide" factor as it addresses the competency of the company itself. To help others visualize his theory, Porter created a diagram that depicts the overlapping of these specifications.

    In the concluding summary of his research, Porter points out that, surprisingly, companies with both high and low market share we both profitable; the companies that suffer most in that respect are those that fail in the middle. Porter explains that the companies with high market share are those that have utilized cost leadership while the companies with low market share have taken advantage of market segmentation to hone in on a small but financially rewarding niche. Companies in the middle range, however, inevitably are those that lack a generic strategy and, therefore, are not as profitable. 

Which of the following, if true, would most undermine Porter's point in the second paragraph about companies with low market share?

Which of the following, if true, would most undermine Porter's point in the second paragraph about companies with low market share?

  1. Many such companies also utilize cost leadership within their small but financially rewarding niche.

  2. Few such companies fail to take advantage of market segmentation.

  3. All such companies employ generic strategies at least as well as those with higher market share.

  4. Many such companies formerly had larger market share and have lost it due to failure to adapt to changes in demand-side variables.

  5. Porter's research excluded the majority of such companies since data on their profitability was unavailable.

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B. Atlaliust

Master Teacher

Mahasiswa/Alumni Universitas Negeri Medan

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Jawaban

jawaban yang benar adalah E.

jawaban yang benar adalah E.

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Pembahasan

Jawaban untuk soal iniadalah E. Soal menanyakan tentang opsi yang dapat melemahkan pendapat Porter di paragraf kedua tentang perusahaan dengan pangsa pasar rendah. Adapun pendapat Porter di paragraf kedua tentang perusahaan dengan pangsa pasar rendah berbunyi, "____while the companies with low market share have taken advantage of market segmentation to hone in on a small but financially rewarding niche" yang artinya " ____sementara perusahaan dengan pangsa pasar rendah telah mengambil keuntungan dari segmentasi pasar untuk mengasah ceruk kecil namun bermanfaat secara finansial". Berdasarkan ketersediaan dan ketidaktersediaandata pada bacaan, opsi yang dapat melemahkan pendapat Porter adalah opsiyang berbunyi ,"Porter's research excluded the majority of such companies since data on their profitability was unavailable" yang artinya "Penelitian Porter mengecualikan sebagian besar perusahaan tersebut karena data tentang keuntunganmereka tidak tersedia ". Jadi, jawaban yang benar adalah E.

Jawaban untuk soal ini adalah E.

Soal menanyakan tentang opsi yang dapat melemahkan pendapat Porter di paragraf kedua tentang perusahaan dengan pangsa pasar rendah.

Adapun pendapat Porter di paragraf kedua tentang perusahaan dengan pangsa pasar rendah berbunyi,"____ while the companies with low market share have taken advantage of market segmentation to hone in on a small but financially rewarding niche" yang artinya " ____ sementara perusahaan dengan pangsa pasar rendah telah mengambil keuntungan dari segmentasi pasar untuk mengasah ceruk kecil namun bermanfaat secara finansial".

Berdasarkan ketersediaan dan ketidaktersediaan data pada bacaan, opsi yang dapat melemahkan pendapat Porter adalah opsi yang berbunyi,"Porter's research excluded the majority of such companies since data on their profitability was unavailable" yang artinya "Penelitian Porter mengecualikan sebagian besar perusahaan tersebut karena data tentang keuntungan mereka tidak tersedia ". 

Jadi, jawaban yang benar adalah E.

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