How does colour play a role in product branding?


Detail Question and Vocabulary

Text 1     

    There have been numerous attempts to classify consumer responses to different individual colours but the truth of the matter is that colour is too dependent on personal experiences to be universally translated to specific feelings.But there are broader messaging patterns to be found in colour perceptions. For instance, colours play a fairly substantial role in purchases and branding.

          With regards to the role that colour plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and colour center around on the perceived appropriateness of the colour being used for the particular brand. In other words, does the colour “fit” what is being sold?

          The study Exciting Red and Competent Blue also confirms that purchasing intent is greatly affected by colours due to the impact they have on how a brand is perceived. This means that colours influence how consumers view the “personality” of the brand in question.

         Additional studies have revealed our brains prefer immediately recognizable brands, which makes color important element when creating a brand identity. It has been suggested in Colour Research and Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched. When it comes to picking the “right” colour, research has found that predicting consumer reaction to colour appropriateness in relation to the product is far more important than the individual colour itself. So, if Harley owners buy the product in order to feel macho, you could assume that the pink and glitter edition would not sell all that well.

Diadaptasi dari

How does colour play a role in product branding?

  1. Good branding relates to colourful products

  2. Colour selection influences people's perceptions

  3. Certain colours are associated with certain products

  4. Hot selling means good colour choice on the product

  5. Colour selection of a product should consider buyers' gender

D. Enty

Master Teacher

Jawaban terverifikasi


jawaban yang tepat adalah B.



Arti dari pertanyaan ini adalah "Bagaimana warna berperan dalam branding produk?"

Sesuai dengan yang dikatakan dalam text bahwa warna mempengaruhi bagaimana konsumen memandang "kepribadian" merek yang bersangkutan (colours influence how consumers view the “personality” of the brand in question). Maka, dapat disimpulkan bahwa pemilihan warna dalam pembuatan suatu produk merek dapat mempengaruhi pandangan orang-orang/calon konsumen terhadap brand kita (Colour selection influences people's perceptions).

Jadi, jawaban yang tepat adalah B.


0.0 (0 rating)

Pertanyaan serupa

Man: Excuse me, Ma'am. We were wondering whether you are free this Friday. Woman: I think I'm free on that day. Why? Man: We just thought it would be nice to have you over for dinner. Our division h...



Jawaban terverifikasi


Jl. Dr. Saharjo No.161, Manggarai Selatan, Tebet, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12860

Coba GRATIS Aplikasi Roboguru

Coba GRATIS Aplikasi Ruangguru

Download di Google PlayDownload di AppstoreDownload di App Gallery

Produk Ruangguru

Produk Lainnya

Fitur Roboguru

Topik Roboguru

Hubungi Kami

Ruangguru WhatsApp



Contact 02140008000


Ikuti Kami

©2022 Ruangguru. All Rights Reserved PT. Ruang Raya Indonesia