Questions 57-60 are based on the following passage.

    The Merriam-Webster dictionary defines the term "crowdsourcing" as: "the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers." Some refer to crowdsourcing as the "new outsourcing."

    The process starts with presenting an open challenge. Then, volunteers (crowd) brainstorm and submit their solutions, and finally, the organization picks the best idea and usually compensates the selected inventor. The premise of the crowdsourcing concept is that “crowd,” a group of people who participate in a crowdsourcing activity, can come up with better answers to a problem than the smartest individual.” The crowd can be anyone with a computer, smartphone and Internet access. Although crowdsourcing has been used for centuries, the Internet has enabled organizations to crowdsource from people they may not have been able to reach before. Five principal features of the crowd are diversity, anonymity, large size, randomness and suitability.

    The “crowdsourced task” is an activity that is outsourced to a crowd. Companies create sets of questions, referred to as “community briefs” or “call-for-entries,” which people can respond.

    The “crowdsourcer” is the organization or individual that seeks the problem-solving help from the crowd. The leading user of crowdsourcing is the customer goods industry, which includes many of the large brands in the food and beverage industry such as Nestle, Coca-Cola, Danone and Unilever. Fair incentive, open call, ethical behavior and privacy provisions are the pillars of the practice.

    Outsourcing can be done internally or externally. The internal crowdsourcing can be a reasonable alternative to leverage the expertise and knowledge of employees working at a large industrial firm. Employees may have better knowledge of the products, processes, operational parameters and services involved. Some companies can resort to their own networks and contacts that include experts in various fields.

    Crowdsourcing has a number of benefits: 1) Receiving fresh and original content and easing the reliance on specified experts or consultants, 2) Expanding your brand, 3) Outsourcing some of the tasks that cannot be undertaken by computers and need to be completed by humans, 4) Potentially lowering research and development costs and 5) Speeding up the innovation process.

(Taken from:https//facttsheets.okstate.edu/documents/fapc-221crowdsourcing-in-the-food-industry/)

What is the main idea of paragraph 2?