One December night, a postman named E. Holboell was working late in Copenhagen post office, sorting out a great pile of Christmas mails. As he moved around among his mailbags, he happened to see two little beggars, a ragged little girl and a boy outside the window.

    Thinking of the two children mercifully, he went back to the stacks of letters and parcels. Suddenly he had an idea. He thought how if every letter or parcel carried an extra stamp, and the money from thousands of such stamps went to help unfortunate children. What a blessing it would be. Being a postman, he realized that it would not cost anyone very much.

    He expressed his idea to other people in the post office. Then, they agreed to launch the campaign of helping unlucky children. They designed and printed the seals. Then, they promoted the campaign by explaining to the public who would be buying the seals. So, the seals went on sale the following year and the campaign was even more successful than the postman had hoped. The Danes bought four millions of the stickers. At that time, when drives for funds were almost unheard of, this was a triumph.

    With funds from the first two Christmas Seal campaigns, they started building two hospitals for treatment of tuberculosis children. lt was the beginning of the movement to get ordinary citizens to take part in fighting an infectious disease, one which at that time was the leading cause of death.

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