The mobile application currently has around 30,000 users, a small number compared to the country's total population of 250 million, In addition to increasing the number of users, Sebangsa also plans to assist companies conducting corporate social responsibility (CSR) programs, For example, the community for Indonesian migrant workers, Sahabat BMI, is part of Bank Mandiri's CSR program, This model can also be implemented in other communities.

Launched in November 2014, Sebanesa organizes information posted by users. Its main feature provides a pathway for users to report emergencies such as accidents, robberies and missing persons. Emergency numbers and crowd-sourced first-aid information automatically pop up, and other users can also offer help and suggestions. Help is also available for instances of possession and other supernatural occurrences.

Sebangsa also recently launched Komunitaid, a website that displays community- related information. Local applications is needed to find creative ways to survive in the market due to the expansion of global social media.

The presence of communities on Twitter and Instagram is more about personal branding. Facebook accommodates group discussion, but as a local platform, Sebangsa has the opportunity to engage more fully with local communities.

Adapted from: http://www.thejakartapost.com/news/2016/02/18/local-social-media-platform-attract-local-communities.html#sthash.d6YgsRBC.YeXsJGAm.dpu Accessed on February 20", 2016 at 10.00 a.m

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